reimaginum - Kestria Romania / Romanian-German industry relations in brief

Veröffentlicht
2. Mai 2025
reimaginum - Kestria Romania  /  Romanian-German industry relations in brief
Since the end of communism in Romania, Germany has been one of Romania’s largest trading partners, with a focus on sectors such as automotive, industrial, defense, also digitalization (technology), retail and many others.

The main driver for the ongoing investments of German companies in Romania, besides the fact that Germany is the most important economy in Europe for the past 35 years, was the fact that we have a relevant German community, traditionally located in the center - western part of the country, in cities such as Sibiu, Brasov, but also in other regions, including in the capital Bucharest.

Another reason many German companies, large or smaller, decided to consider Romania as a business location, is the fact that they were able to find good labor skills in technical areas, at affordable salary levels - levels that have gradually increased, but are still among the lowest in Europe. 

The third reason the center - western part of Romania has been the preferred location for European manufacturing companies is the proximity to the border, giving them quick access to the network of highways connecting the major industrial hubs on the continent.

In this respect, what is also important to mention is the fact that the network of Romanian highways is currently rapidly expanding, and not only in the western part of Romania (Transilvania), but also in the whole country. 

 

What makes Romania an interesting business partner for the coming years

So, by end of 2025, an entirely new highway will connect Bucharest to NE Romania (towards Ukraine and Rep. Moldova), by 2027 we will have several highways connecting our western border to the Black Sea ports, giving access to affordable transportation towards Asia and other locations in the world, and by 2030 there will be  other new highways finalized crossing the country from west to east, and from the northern region towards Bucharest and our southern border, giving also access to cheap transportation solutions over the river Danube, towards Western Europe.

One last important aspect we want to mention, that we consider Romania will keep its attractiveness towards German manufacturing companies, is the fact that by 2027 Romania will become the largest gas producer in EU.

In conclusion, Romania is currently undergoing a significant business and economic transformation, characterized by substantial investments. This evolution holds the potential to enhance the country's position as a competitive production hub for nearshoring manufacturing processes for companies in Western Europe.

 

reimaginum - (Kestria Romania) 

reimaginum is a boutique talent acquisition firm, we specialize in identifying hard-to-find professionals across various sectors, including technology and manufacturing. Our expertise extends to additional domains such as real estate, professional services, financial services, retail and agribusiness, enabling us to bring comprehensive market knowledge and experience to our clients.

In addition to executive search and recruitment, we offer services such as market mapping and outplacement solutions.

In the center - western part of Romania, particularly in Sibiu (and to a lesser extent in Brasov), reimaginum has successfully completed a range of recruitment projects in the automotive and industrial sectors.

Our experienced consultants have collaborated with German production facilities, catering to organizations with employee counts ranging from 100 to over 1,000. We have effectively filled top and mid-level managerial roles across various functions, including Production, R&D, Maintenance, Industrial Engineering, Quality, Logistics, Procurement, Warehouse Operations, Finance, IT, HR and Sales.

As a result of our extensive work in these sectors, we have cultivated a robust network of senior-level professionals (CxO and managerial profiles) in regions favored by German manufacturing companies, equipping us with a deep understanding of the local labor dynamics.

Our firm also maintains a strong network of senior professionals in Bucharest, where we operate our business office and where a significant number of companies’ headquarters are located.

Finally, we want to emphasize our collaborative approach to client engagement. We view our clients as partners and prioritize thorough discussions about their specific needs and the prevailing market conditions before embarking on any assignment. We recognize that a "one-size-fits-all" approach is insufficient, and we are committed to tailoring our services to align with each client's unique requirements, experiences, and business objectives.

If you are interested in finding out how can we support your business in Romania, do not hesitate to get in contact with us, at re@reimaginum.com, +40723376106, or you can find out more on our website: www.reimaginum.com


Thank you,

Razvan Eliad - Managing Partner, reimaginum - Kestria Romania

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